
Amman Arab University Participates in the "Brain Keys" Program
Under the patronage of Her Royal Highness Princess Alia, daughter of His Excellency Mr. Tawfiq Al-Tabbaa, Amman Arab University participated in the "Brain Keys" program. The event was organized by the Mental Exercises Center in partnership with the centers of leadership and innovation in Jordanian universities. Representing Amman Arab University in the program was Dr. Samer Ayasra, Director of the Creativity, Innovation, and Entrepreneurship Center at the university.
This forum was held to support and empower Jordanian youth, enhance their mental and creative capabilities, and explore their full potential, while encouraging entrepreneurial energy and creative talents. The event brought together a select group of students, innovators, startup founders, and representatives from the academic and private sectors. The forum featured presentations of innovative student ideas and projects, discussion sessions with experts in the field of innovation, as well as an exhibition showcasing creative products presented by a group of young innovators and entrepreneurs.
Dr. Ayasra emphasized that the university’s participation in this event comes within the framework of strengthening cooperation with Jordanian universities and institutions supporting innovation, exchanging expertise, and reinforcing the role of universities in advancing the national ecosystem of creativity and entrepreneurship.