Amman Arab University (AAU) Organizes Training Course on Digital Marketing Using Artificial Intelligence
In a step reflecting Amman Arab University's ongoing commitment to developing the competence of its faculty members and enhancing their abilities to keep pace with technological advancements in the fields of education and digital marketing, the College of Business/Digital Marketing Department at the University organized a specialized training course for faculty members titled "Digital Marketing Using Artificial Intelligence and Advertising via the Meta Platform and Social Media." The course was presented by digital marketing expert, Mr. Sultan Al-Zubaidi.
The course aimed to familiarize faculty members with the latest trends in digital marketing and empower them to utilize artificial intelligence techniques for data analysis, creating advertising content, and effectively managing digital campaigns across various platforms. It also included advanced practical applications on using the Meta Business Suite platform and strategies for managing paid campaigns and measuring marketing performance using smart tools.
Organizing this course embodies Amman Arab University's dedication to investing in the development of its academic staff's skills, aligning with rapid digital transformations and the requirements of the modern job market. It also reflects the University's persistent pursuit of providing an innovative educational environment that keeps pace with global developments in business and marketing. At the conclusion of the training program, participating faculty members were awarded internationally certified certificates from Oxford Training College – Britain, in recognition of their distinguished participation and commitment to skill development, thereby enhancing the quality of education and academic excellence in the field of digital marketing at Amman Arab University.
It is noteworthy that the College of Business at Amman Arab University offers a distinguished Bachelor's degree program in Digital Marketing, which includes specialized laboratories in this field.
