Amman Arab University Hosts Specialized Lecture on Smart Marketing for Business Students
Demonstrating its commitment to enhancing students' practical skills and bridging the gap between academia and labor market needs—under the guidance of University President Prof. Dr. Mohammad Al-Widyan—Amman Arab University, represented by its College of Business, hosted Dr. Alaa Shakib, Sales and Marketing Director for the Northern Region at Sharai’ah Medical Warehouses. The lecture, titled "Smart Marketing: From Strategy to Execution," was coordinated by the university’s Business Administration Department.
During the session, Dr. Shakib shared his professional expertise with students, focusing on key aspects of contemporary marketing. The lecture covered several critical topics, including:
Building a smart marketing strategy, Tools for successful strategy implementation, Current challenges in competitive marketing environments
Dr. Yousef Al-Arabiyat, a faculty member in the Business Administration Department at Amman Arab University, welcomed Dr. Shakib and provided an in-depth explanation of smart marketing, its characteristics, and real-world applications. He also conducted interactive exercises to help students connect theoretical concepts with practical implementation.
This initiative is part of a series of events through which Amman Arab University aims to equip students with the skills needed to excel in their professional careers. The university remains committed to organizing more activities that prepare students for the job market and foster industry-academia collaboration.
