Marketing Research and Demand Prediction Division

The division carefully analyzes the market, the environment, consumers, legislation, habits, patterns of behavior and others, which helps the university to identify the target market and monitor changes to achieve the greatest possible benefit.

1. Analyzing student data to improve the University's performance level, as well as analyzing data between Amman Arab University and other universities to find out strengths and weaknesses and take the necessary measures to improve performance.
2. Collecting data from its primary sources in order to reach solutions through various research methods.